Welcome to FITMATTERS - Your Ultimate Destination for Fitness Excellence!

About Us

We are a fitness and wellness company based in Sweden with a focus on supporting everyone to live a healthy lifestyle. The last thing we want to do is to try and fit you into a box. FITMATTERS has done the research and brings you products to fit everyone's needs based on their chosen fitness lifestyle. There is no one solution. Let us work with you to help you create a healthier lifestyle for yourself. 

Fitness goes beyond just going to the gym or taking an evening jog... it is about the daily routines that contribute to a healthier you making it possible to enjoy everyday life with your loved ones and the community around you. Our proposal to you is a FIT Lifestyle that consists of the right values, nutrition, clothing and accessories. Let us equip you with everything that you need. Check out our products!

At FITMATTERS, we believe in the transformative power of a healthy lifestyle. Our mission is to empower individuals on their fitness journey by providing top-quality dietary supplements, cutting-edge equipment, stylish clothing, and essential accessories. Whether you're a seasoned fitness enthusiast or just starting your wellness journey, FITMATTERS is here to support you every step of the way.

Training Support

If you’re looking for durable items to help you in your fitness journey, you’ve come to the right place. At FITMATTERS, we have carefully selected products that are built to last, and our offerings are truly exceptional ranging from sportswear to athletic accessories. 

Lifestyle Products

We work with top brands from all over the world to bring you the best products with your health prioritized. In a market filled with both good and bad nutrition, we have taken it upon ourselves to ensure that the products we sell are of the highest quality and have been prepared with the strictest standards. Additionally, we believe in 'content transparency' therefore all ingredients and quantities are listed on our nutritional products. Stop by today or contact us online to explore our collection.

Our Vision

We envision a world where everyone can achieve their fitness goals and lead a healthier, happier life. FITMATTERS is not just an e-commerce store; it's a community of like-minded individuals who share a passion for well-being and self-improvement. We strive to create an environment where fitness is not just a routine but a way of life.

What Sets Us Apart

1. Premium Quality Products

We understand that achieving your fitness goals requires the right tools. That's why we curate a selection of premium dietary supplements, state-of-the-art equipment, stylish clothing, and essential accessories from trusted brands. Our commitment to quality ensures that you get the most out of every product.

2. Comprehensive Range

At FITMATTERS, we are your one-stop-shop for all things fitness. Explore our extensive range of dietary supplements tailored to different needs, discover the latest in fitness equipment and accessories, and elevate your style with our trendy clothing collection. We have everything you need to make your fitness journey enjoyable and effective.

3. Expert Guidance

Navigating the world of fitness can be overwhelming, especially if you're just starting. That's why we provide expert guidance and resources to help you make informed choices. Our team of fitness enthusiasts and experts are here to answer your questions and offer personalized recommendations, ensuring you find the perfect products for your goals.

4. Community Support

Join the FITMATTERS community and connect with like-minded individuals who share your passion for fitness. Share your achievements, seek advice, and be inspired by others on the same journey. We believe that a supportive community is key to sustained success in your fitness endeavors.

Our Product Categories

Dietary Supplements

Fuel your body with the nutrients it needs to perform at its best. Our range of dietary supplements is carefully curated to support various fitness goals, from muscle building to weight management.

Equipment and Accessories

Discover the latest in fitness technology with our top-of-the-line equipment and accessories. Whether you're building a home gym or upgrading your workout routine, we have the tools you need.

Shakers and Water Bottles

Stay hydrated in style with our collection of shakers and water bottles. Designed for convenience and durability, these accessories are the perfect companions for your active lifestyle.


Look good, feel good. Our clothing collection combines style and functionality, so you can move with confidence during your workouts and beyond.


Tailoured news on fitness, nutrition and a healthy lifestyle!